Message 2: Financial Results

So much of what is done in business hinges on financial results. Change is defined by results, and yet so often leaders do not effectively (or even ineffectively) communicate them. This creates a disconnect, a failure to inform employees of the logic and reasoning behind changes in strategy and vision.

Quality of execution, as discussed in Hamm’s article, depends on consistent communication of results, as these numbers guide the organization's strategic trajectory. Consistent communication of results allows employees to plan and be involved in management changes, while inconsistent communication generates anxiety. Last-minute changes based on results only known to senior management result in frustration and a feeling of powerlessness.

When financial results are used as a weapon, rather than a tool to inform and guide management, organizational culture is severely impacted.

For Further Consideration

• Communicate results consistently to inspire empowerment and change.
• Use goals and results as a way to inform and guide the organization.
• Communicate resiliency by adjusting and modifying when results are not as expected.