MBADM830:

Lesson 1: Introduction: Managing in the Digital Economy

Lesson 1 Summary

This lesson introduces the philosophy behind the course. The subject matter in this area is fluid and changes rapidly; the month's flavors evolve continuously, and it is easy to get lost in trivia. Please keep it in mind as we move forward in the course.

In the recommended readings, you will hear about the history of the Internet to ensure entry-level knowledge for all. Gartner’s hype cycle is an excellent conceptual tool for understanding emerging technologies. We will use it extensively in this course.

Additional Resources

Recommended

• Core Curriculum: Technology Strategy, Ramon Casadesus-Masanell, Series Editor, available via Harvard Business Publishing coursepack.
• For a fascinating history of the early MIS field, please read the classic article, Haigh, T. 2001. Inventing information systems: The systems men and the computer, 1950–1968, Business History Review, 75: 1–60
• Learn more about interpreting Gartner’s Hype Cycle (Recorded Webinar – approximately 15 minutes)

Optional

• If you are interested in learning the foundations of networking (and the Internet), please check out Welcome to the Network (linkedin.com) (1 hour 48 minutes)

Lesson Assessment

I trust you have read the lesson and the assigned articles, if any. These will be essential to the successful completion of the assessments.