Main Content Search Submit Lesson 1: Consumer Behavior Contents First Page|<< Previous Page< 1 2 3 4 Next Page> Last Page>>| MKTG330: Lesson 1: Consumer Behavior Road Map Lesson 01 Road Map Readings Online Lesson 1: Consumer Behavior Babin and Harris Text—Ch. 1: "What is CB, and Why Should I Care?" Babin and Harris Text—Ch. 2: "Value and the Consumer Behavior Value Framework" White Paper: Purpose and Audience, Purdue University, Online Writing Lab (OWL) White Paper: Organization and Other Tips, Purdue University, Online Writing Lab (OWL) Assignments Complete the Introduce Yourself Discussion Forum (I, U). Complete the Perceptual Mapping Assignment (I, G). Propose topic for Partner White Paper (T, G). Top of page Contents First Page|<< Previous Page< 1 2 3 4 Next Page> Last Page>>|
