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Table of Contents

Lesson 1: Consumer Behavior

  1. Consumer Behavior
  2. Lesson 1 Road Map
  3. Marketing and Consumer Behavior
  4. The Meaning of Consumption and Consumer Behavior
  5. Consumer Behavior as a Field of Study
  6. Consumer Behaviors Role in Business and Society
  7. Consumer Behavior and Society
  8. Different Approaches to Studying Consumer Behavior
  9. Consumer Behavior Is Dynamic
  10. The Consumer Value Framework: Introduction
  11. The Consumer Value Framework and Its Components
  12. Marketing Strategy and Consumer Value
  13. Analyzing Markets with Perceptual Maps
  14. Section Comment
  15. Terms You Should Know
  16. References

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