Customer Contact Points

There are a variety of ways by which customers come into contact with a company and/or its brands. In order to be able to develop integrated and coordinated marketing communications, marketers have to pay attention and use all tools available for them to get in contact with their customers. Each and every time a customer gets in contact with the company’s offerings, marketers have the ability to communicate the consistent and favorable message about their products. All potential ways of reaching customers should be part of the IMC programs and marketers need to determine how each of these contact tools should be used to communicate with the target customers.

The presentation below discusses the various tools with which customers are contacted.