Main Content
Table of Contents
Lesson 01: Introduction to Integrated Marketing Communications
- Introduction
- Road Map
- What is Marketing?
- What is IMC?
- The Marketing Mix and its Interaction with IMC
- Elements of the Promotional Mix
- Customer Contact Points
- Promotions and Marketing Strategy
- Marketing Strategy Process
- Target Marketing Process
- Developing the Marketing Mix
- Concluding Remarks
- Lesson Activities