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Lesson 1: Introduction and Foundations

What Are the Social Media Zones?

Tuten and Solomon (2015) define social media as “the online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks of people, communities, and organizations enhanced by technological capabilities and mobility.” It’s a cumbersome and complex definition, but that’s to be expected. The term social media covers so much ground that it’s impossible to capture it all in just a few words. As a way of making it a little more digestible as a concept, we’ll break down social media into four types of “zones."

Four social media zones and activites
Figure 1.3. Social Media Zones
Used with permission of Tuten & Solomon, 2015, Social Media Marketing, p. 8, Thousand Oaks, CA: Cengage.

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