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Table of Contents

Lesson 1: Introduction and Foundations

  1. Lesson 1 Introduction and Objectives
  2. A Brief History of the World Wide Web
  3. Web 2.0
  4. Reasons for Social Media Marketing
  5. What are the Social Media Zones
  6. Social Media Zones
  7. Social Media Defining Characteristics
  8. The Infrastructure of Social Media
  9. Monetizing Social Media
  10. The Fifth P of Marketing
  11. Lesson Summary

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