Lesson 1: Introduction to Work Motivation and Job Attitudes

Reading Assignments

• Lessson Commentary


• Gittins (2007)

Learning Goals

After successfully completing this lesson, you will be able to accomplish the following objectives.

• Define motivation and differentiate between arousal, direction, intensity, and persistence.


• List and explain the characteristics of motivation.


• Describe the components of the global model of performance and how they are combined.


• Differentiate between the two audiences of motivation theory.

Key Terms

intrinsic motivation	arousal
intensity	hypothetical construct
extrinsic motivation	direction
persistence