Introduction

What is enrollment management? In this unit, we review the importance of enrollment management to the institution's vitality. The days of only being the institution's admissions gatekeeper are over, as enrollment management has become a foundation for each institution's strategic planning, financial stability, and institutional effectiveness. To help make enrollment management more digestible, this unit breaks the process down into a three-stage model: 1) Attracting, admitting, and enrolling students 2) Introduction and integration and 3) Persistence, graduation, and success. These three stages form the topics around which the rest of this course is organized, and we will be identifying the offices and functions within the institution that are crucial to good enrollment management.

Upon completion of this lesson, you will:

• Understand the complexities of enrollment management, especially as expressed in the literature on the topic.
• Understand the three-stage enrollment management model
• Understand how higher education institutions integrate the three-stage enrollment management model within its organization structure.