Evaluating Your Institution's Enrollment Management

This two-part exercise is based on the above readings by Huddleston (2001) and by Kroc & Hanson (2001). Both chapters discuss some of the common organizational arrangements for EM at institutions of higher education (see especially Kroc & Hanson pp. 41-45). First, at your own campus (or one of your choosing), please describe and compare the EM function with the 4 models described in these chapters (including the possibility that EM doesn't exist outside of the admissions office). What are the advantages and disadvantages of the EM structural arrangement that you see? [NOTE: If you carried out this exercise for the IR Foundations course, you should revisit or re-evaluate what you said at the time.] Second, continue the EM evaluation by downloading the Enrollment Focus - Program and Activity Review form. This form is based on Figure 7.9 in the Huddleston reading. Use the form to evaluate the enrollment management office or function at your target institution. Summarize your evaluation (1-3 single-spaced pages) and respond to at least these questions:

• Which of the EM models best describes what you found?
• What ranked high and what ranked low in your evaluation?
• How would you improve the institution’s enrollment management structure and processes?