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Lesson 2: Project Strategy, Stakeholder Management, and Selection

Implementing Strategies--Managerial and Financial

Managerial

Managerial issues include providing the leadership and human resource means and support to fully realize the pending corporate strategy. Managerial concerns are centered on understanding the nature of the challenges to be faced and bringing together all necessary means to see them resolved.

Financial

Financial concerns include the needed resources to financially support the necessary strategies. The use of capital is extremely important to achieving strategy. A simple example: a construction firm seeking to take advantage of a city's continued suburban sprawl will buy up residential land and begin tract house development. Such plans will fail quickly unless the venture is supported by sufficient capital to underwrite the venture.


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