Lesson 2 Overview

As stated in the course overview, we will integrate discussion on change management with leadership communication, given that the two topics are so tightly assimilated. To understand the interwoven nature of these concepts, it is important to examine how change evolves within our organizations, followed by the integrative nature that communication has on organizational evolution. Let’s begin by understanding the nature of organizational change.

They say that the only constant is change. And, as we are finding, change is a necessary component of everyday life in today's organizations. W. Edward Demming's view of change, put most directly as "change or die" by Tom Peters, has been the underlying theme for countless firms since the mid­1970's as fierce competition has taken center stage. Doing it better is the mantra for any sensible firm in the 21st century. But how? How do organizations follow this moving target of change while attempting to understand how to do what they do ...better? This lesson is organized according to the foundational framework for organizational change otherwise known as constant rejuvenation.

The current lesson will begin by defining the basic elements of the organization and the system of continuing development within businesses, along with the communication strategies necessary to manage change within the organization. It is important to note that Organizational Development (OD) differs from other planned change efforts, such as technological change or product innovation in that OD is oriented to improving the total system. To take this concept further, keep in mind that organizations do not exist in isolation and therefore must respond to external and internal factors surrounding the firm. This must also be taken into consideration when deciding on the most effective communication strategy. Successful organizations have found a way to exist, proactively, in a larger environment by managing and communicating planned change. This lesson will introduce the foundational components of OD and discuss this field in terms of adapting and developing planned change in an already complex and changing world.

Lesson Objectives

After completing this lesson, you should be able to:

• Define the concepts and evolution of organizational development and recognize the need for change and renewal
• Assess the influences that trigger organizational change
• Understand the concept of organization culture and the implication that culture has on OD development
• Define the leadership role of organization development in terms of communication
• Describe the five stages of organization development

Lesson Readings & Activities

By the end of this lesson, make sure you have completed the readings and activities found in the Course Schedule.