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Lesson 2: Organizational Development and the Impact on Communication

The Changes to Come

Management theorists believe that to be successful in change management organizations must consider the factors upcoming in the 21st century. Consider how Brown’s visual below, applies to the changes outlined by Nokia in 2014. How well did they do in assessing the factors noted in the Organizational Change: An Empirical Study on Nokia presentation as they implemented a large change management plan?

Figure 2.2- BROWN, DONALD R., HARVEY, DONALD, AN EXPERIENTIAL APPROACH TO ORGANIZATION DEVELOPMENT, 7th edition, ©2006. Electronically reproduced by permission of Pearson Education, Inc. Upper Saddle River, New Jersey.

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