A note about the course structure:

Folks, we have a lot to cover over the course of the semester. Like most business functions, marketing is complex. The aim of this course is to provide you with broad insight into the main functions of marketing. I won’t review every concept in the readings so it’s important that you keep up with those; the lectures and the readings work together to provide a holistic picture.

If you have any questions related to the readings, please submit them to the "Have a Question?" discussion instead of emailing me directly. There's a good chance that you are not the only one with the same question.