Main Content
Introduction to the Course
Modular Approach
This course is structured around eight modules.
- Modern Marketing
- Understanding Consumer Behavior
- Market Strrategy
- Brand Strategy
- Product Strategy
- Marketing Communications
- Go to Market
- Current Trends in Marketing
- Each module consists of a series of lessons.
- Each lesson will include assigned readings from the textbook.
- The textbook chapters will be supplemented with some assigned readings and cases.
- The lessons in each module highlight specific aspects of the chapters or offer additional insights on each topic.
The hope is that you will find them thought provoking.