Terms You Should Know
Review the terms at the end of the assigned chapters in the text. These terms may be on the quiz!
Chapter 1 — Terms You Should Know
- Anthropology
- Attribute
- Benefits
- Cognitive psychology
- Consumer (customer) orientation
- Consumer behavior
- Consumer behavior (as a field of study)
- Consumption
- Costs
- Differentiated marketers
- Economics
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- Ethnography
- Exchange
- Interpretive research
- Market
- Market orientation
- Marketing
- Niche marketing
- One-to-one marketing
- Phenomenology
- Production orientation
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- Psychology
- Qualitative research tools
- Quantitative research
- Relationship marketing
- Researcher dependent
- Resource-advantage theory
- Social psychology
- Sociology
- Touchpoints
- Want
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Chapter 2 — Terms You Should Know
- Affect
- Augmented product
- Cognition
- Consumer Value Framework (CVF)
- Corporate strategy
- Customer Lifetime Value (CLV)
- Customer Relationship Management (CRM)
- Elasticity
- External influences
- Hedonic value
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- Ideal points
- Individual differences
- Internal influences
- Market segmentation
- Marketing mix
- Marketing myopia
- Marketing strategy
- Marketing tactics
- Perceptual map
- Product differentiation
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- Product positioning
- Relationship quality
- Situational influences
- Social environment
- Strategy
- Target market
- Total value concept
- Utilitarian value
- Value
- Value co-creation
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