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Lesson 1: Consumer Behavior

References

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Slater, S., & Narver, J. (1998). Customer-led and market-oriented: Let's not confuse the two. Strategic Management Journal, 19:1001–1006.

Trefis Team. (2015, January 21). Netflix back to winning ways as subscriber growth satisfies investors. Forbes: Investing. Retrieved from http://www.forbes.com/sites/greatspeculations/2015/01/21/netflix-back-to-winning-ways-as-subscriber-growth-satisfies-investors/

U.S. Census Bureau (2012). Statistical abstract of the United States: 2012, p. 508. Retrieved from https://www.census.gov/compendia/statab/2012/tables/12s0770.pdf


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