Introduction to Marketing and Strategy Planning
Sample Lesson
- Introduction to Marketing and Strategy Planning
- Introduction and Objectives
- Lesson Road Map
- What is Marketing?
- Importance of Customer Satisfaction
- The Marketing Concept and Marketing Orientation
- Elements of Customer-Driven Marketing Strategy
- Four Ps of a Marketing Mix
- Competitive Advantage and Differentiation
- Social Responsibility and Marketing Ethics
- Concluding Remarks
- Activities
Introduction to Marketing and Strategy Planning
Length: 19:54