Introduction to Marketing and Strategy Planning
Sample Lesson
- Introduction to Marketing and Strategy Planning
- Introduction and Objectives
- Lesson Road Map
- What is Marketing?
- Importance of Customer Satisfaction
- The Marketing Concept and Marketing Orientation
- Elements of Customer-Driven Marketing Strategy
- Four Ps of a Marketing Mix
- Competitive Advantage and Differentiation
- Social Responsibility and Marketing Ethics
- Concluding Remarks
- Activities
Lesson 1: Road Map
To Read:
Be sure to complete the reading assignments for Lesson 1 (listed in the Course Syllabus) before continuing with this lesson.
- Chapter 1 - Marketing's Value to Consumers, Firms, and Society
- Chapter 2 - Marketing Strategy Planning
- Rethinking Marketing (HBR, 2010)
After completing this lesson, you will do the following:
-
Complete Self-assessment quizzes for Chapters 1 and Chapter 2 from the textbook website.
- Visit textbook website at: http://highered.mcgraw-hill.com/sites/0073529958/student_view0/index.html.
- Select the Chapter you want from the dropdown list.
- Select Chapter Quiz.
- Click the Submit Answers button to see the results. These are not graded and they are designed to help to assess your understanding of the information covered in the chapter. You do NOT need to send the results to your instructor unless you have any questions about the quiz questions.
- Complete the assignments found on the Activities page in the lesson.