What is Marketing?

I bet you already know a lot about marketing because it is all around you. You may even assume that you have experience in marketing because you are a "consumer."

Then, how would you define it?

First, I think your definition should include satisfying customers’ needs/wants. Second, you need to offer or create value that delivers satisfaction. Finally, in doing so, you accomplish company objectives.

Therefore, marketing may be defined as the activities that are designed to accomplish an organization’s goals by understanding customer needs, creating value to satisfy those needs, and building long-term relationships with customers.

As you might have noticed from this simple definition, there might be a number of activities involved in this process. For instance, some of the activities are anticipating customer needs, estimating their demand, predicting where and when consumers want your products, communicating your product benefits, predicting competition, etc.

So, based on this definition and activities involved in marketing, do you think if you have a good product, it will sell itself? Why? Why not?