1. Introduction
2. Lesson 01 Road Map
3. Why International Marketing Video Lecture
4. Lesson Activities

Lesson 01 Road Map

To Read

1. Course orientation (Lesson 00)
2. Lesson 01 notes
3. International Marketing Text, Ch 1

To Do

1. Complete Activities from the "Getting Started" and email activity from the Course Orientation
2. Complete and submit Student Questionnaire.
3. Complete and submit Proctor Information Form.
4. Listen to video lecture on "Why International Marketing?"
5. Complete Quiz for Ch 1
6. Post responses to the 2 discussion forum questions and reply to at least two other class members' posts