1. Introduction
2. Lesson 01 Road Map
3. Why International Marketing Video Lecture
4. Lesson Activities

Lesson Activities

Complete the chapter 1 quiz located on the textbook Web site

Address the following two discussion forum questions in the Lesson 1 Discussion Forum:

1. Please introduce yourself to the class, and tell us what interests you about Global Marketing. After reading the syllabus, what are two things that excite you about this class?  What are two things that concern you about this class?  

2. After viewing the video lecture for the week, pick two of the international marketing goofs and address how you would try to resolve the situation if you were employed as a vice-president of marketing.  Give specific steps as to what you would do to address the issue and how you would go about fixing the mistake of the company. 

After you have posted a response to each question, respond to at least two other class members' posts.

(Note: if you need help, see the instructions on how to use a Discussion Forum .)