Why International Marketing Video Lecture
In this video lecture, we will cover the following topics:
- Why International Marketing is Important
- Quiz One
- Foreign Acquisitions of U.S. Companies
- Why International Marketing: Marketing Mistakes
- International Marketing Goofs
- Gerber
- Pepsi
- Clairol
- Wal-Mart
- Quiz Two
You will notice that embedded in the lecture are two interactive quizzes - so listen carefully!
Why International Marketing?
© 2009 The Pennsylvania State University