Lesson 02: Enrollment Management Process and Organization
Lesson Readings
From the Textbook(s)
Huddleston, T. (2001). Building the enrollment organizational model. In Black, J. (ed). Strategic, enrollment, management revolution. Washington DC: American Association of Collegiate Registrars and Admissions Officers.
Owens, R. R. (2001). SEM as a driver for institutional change. In Black, J. (ed). Strategic, enrollment, management revolution. Washington DC: American Association of Collegiate Registrars and Admissions Officers.
From Electronic Reserve or Course Readings Folder ("Student Resources" tab, Library Reserves link)
Brinkman, Paul and McIntyre, Chuck (1997). Methods and Techniques of Enrollment Forecasting. Chapter 5 in D. T. Layzell (Ed.), Forecasting and Managing Enrollment and Revenue. New Directions for Institutional Research, (No. 93). San Francisco: Jossey-Bass Inc., Publishers. pp. 67-80.
Day, James. (1997). Enrollment Forecasting and Revenue Implications. Chapter 4 in Daniel Layzell (Ed.), Forecasting and Managing Enrollment and Revenue. New Directions for Institutional Research, (No. 93). San Francisco: Jossey-Bass Inc., Publishers. pp. 51-65. ISBN 0-7879-9850-8.
Kroc, R. & Hanson, G. (2001). Enrollment management and student affairs. Chapter 1 in Howard, R. D., [Ed.], Institutional research decision support in higher education , (pp. 1-59). Tallahassee, FL: Association for Institutional Research.
