Conclusion

From the Huddleston (2001) chapter, we can see that enrollment management and IR are tightly intertwined, when examining the enrollment offices mission statement and the organizational models (pp. 133-144). As a mental exercise, try to map the different offices on the organization charts with the three-stages of the enrollment model. Having a comprehensive strategic enrollment plan will help coordinate the various offices around campus to improve institutional effectiveness collectively. The benefits include (Huddleston, 2001, p. 147):

• The successful integration of an enrollment management model strengthens an institution's opportunities for optimal enrollment
• The institution comprehensively develops its enrollment based on strategic, integrative plans that include the identification, attraction, selection, encouragement, registration, retention, and graduation of targeted student groups.
• The institution enhances the quality of the students' collegiate experience based largely on the academic environment, operational excellence of the institution's transition programs, student services, and personal development opportunities.
• Professionals strategically develop an enrollment management organization that understands the institution's broader enrollment context and shapes and influences particular units that have a significant impact on a student's decision to enroll, persists, and graduate.
• A Strategic management focus complements the institution's mission, goals, and strategic directions.
• The successful enrollment enhancement ensures a competitive advantage for the institution and its graduating students.

By covering the three-stage enrollment model and its importance, we hope that you have enough preliminary knowledge to evaluate the enrollment management process within an higher education institution. In preparation for the following enrollment management units, the homework assignment will ask you to evaluate an institution's enrollment management (the choice of institution is up to you). This will prepare you for the next unit and the rest of this course as you begin to design a strategic enrollment management plan.