Three Stage Enrollment Management Model

Stage One

The first stage, constitutes the Traditional EM Core, where analytical and administrative activity concentrates on

• Student College Choice and Fit
• Admissions Marketing
• Applications Management
• Tuition Pricing
• Financial Aid Packaging
• Strategic Niche Building

Stage Two

The second stage, concentrates on the crucial First-Year Experience, and EM activity focuses on facilitating student adjustment, enculturation, and integration into the institution.

• Orientation
• Advisement
• Curricular Access
• Remediation
• Support Services

Stage Three

The third stage, emphasizes student educational success and Institutional Effectiveness.

• Student Academic Performance
• Satisfaction, Institutional Commitment, and Campus Climate
• Student Tracking, Persistence, and Graduation
• Alumni Studies

Thus, enrollment management and institutional research are joined at the hip, because good EM depends on extensive and effective IR. Enrollment management research is productively directed toward understanding admissions marketing and yield, tuition pricing and financial aid packaging, student choice and fit, enrollment and revenue projections, assessing the student experience, campus climate, support services, student tracking and persistence, and feedback from alumni and employers.